Meet Brittany
Founder of Short E
Hey there, I’m Brittany—a wife, mom, lifelong horsewoman, and the heart behind Short E Socials and The Equine Matchmaker by Short E.
I've spent my life living the western way... where your handshake matters, your word matters, and the work you put in behind the scenes speaks louder than anything you post.
From the show pen to the farm, from building brands to matching horses, one thing has never changed:
Good business has always been about good relationships. I just help you build 'em in a digital world.
I grew up with dirt on my boots and horses in my blood. I competed in APHA and PtHA all around events, chased reining dreams in high school, and riding for an NCAA equestrian team in college.
Since then, I've worn a lot of hats in the horse world: trainer, coach, therapeutic riding instructor, and small business owner... always learning, always growing.
With over a decade of experience in sales and marketing, and a lifelong education in horsemanship, I have combined these passions to not only help businesses in the western and agricultural worlds grow, but also to offer a better way to buy and sell horses. Honest communication, safe placements, and real support from start to finish.
Much love,
Brittany Eckert
Short E
Why I Built Short E
I got tired of seeing good people with good businesses and/ or good horses get lost in the noise. I was tired of the idea that you had to shout louder to get noticed instead of showing up stronger and truer to yourself and your brand.
In the western and agricultural worlds, your reputation is your brand. Social media shouldn't cheapen that, it should amplify it.
That's what I help my clients do: build trust, grow their reach, and stay true to who they are whether that's to build a business, find yourself a good horse, or find your horse the right home... I'm here!
Where to Next?
Honest process. Confident decisions. Better matches.
Short E Socials
If you're building a business rooted in the western or ag lifestyle, you need more than pretty pictures and viral videos. You need real connection... built through story, strategy, and showing up true to who you are.
At Short E Socials, I help businesses, ranches, trainers, and western brands grow their presence without losing their roots.
The Equine Matchmaker
Buying or selling a horse shouldn't feel like gambling with your time, money, or heart. At The Equine Matchmaker by Short E, I built a process that protects both sides: the horse, and the human behind them.
Whether you're selling a good one and want the right home, or searching for the partner you can count on, I'm here to guide you through every step.
The right match doesn't just change the ride... it changes everything!
"Brittany has been my go-to horse expert over the past several years. Every time I have a question or need help; I go straight to Brittany! We have done both child and adult riding lessons, and she is so kind and patient working with kids. I really appreciate her professionalism and knowledge because of the inherent risk working with large animals.
You can tell she has been working with horses her whole life and that it is more than a job, but a big part of who she is as a person. She taught my son a lot about caring for and handling horses. When we were out of town for an extended vacation, she boarded our horse and spent time working with him to get him ready for the summer season. When we were ready to rehome him, she did an amazing job finding the perfect match and did everything for us, making the process easy and affordable. I highly recommend working with Brittany."
-Katherine D.
"Brittany has helped me tremendously with my social media page! I started a non-profit this year with just a dream. Brittany helped me build like, know, and trust on both Facebook and an Instagram page. I work with a wide audience of all ages, and Brittany has helped me connect with all ages. She's helping me convert followers from my social media pages to my website for donations to my non-profit. I truly wouldn't have grown my pages from 0 likes or followers to 100+ in less than a month without her help."
-Nicole
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